Executive Summary

Executive Summary

Mission Statement: Phunk is a company that conveniently incorporates music into everyday life by producing phone cases with built in speakers.

Phunk was formed on April 4, 2014, when the founders, wanted to solve the problem of poor quality phone speakers and inconvenient amplifiers. The owners of the company are Alec Gannon , Jack Sommer , Jill Purvis , and Stephanie Medeiros. All of the companies owners have key roles that can lead to the success of Phunk. Alec is the consultant for all business ideas, creative ideas, and the future of the product; Jack paves a path for the business with day-to-day operations which he is in charge of; Jill keeps everything organized and ensures efficient business ideals; Steph handles marketing so that we can gain as many customers as possible. The product provides the service of a portable speaker in the convenience of a iPhone case. Initially Phunk phone cases will sell online and in a kiosk. The profit will be used to market through social media and eventually sell our product on store shelves. Phunk also wants to expand our product line to other phone cases such as Samsung and Motorola, and eventually expanding to other products such as tablets. Phunk already has an untapped customer base of teenagers and young adults that enjoy listening to music. The future of the speaker industry is moving in the direction of portability; this can be represented by the fact the 10 top selling speakers on Amazon in the month of may are all portable. This trend towards portable speakers is perfect for Phunk’s product.